“Hidden Hunger” or micronutrient deficiency is experienced by many Filipino children ages 6-12, due to the typical diet of Filipino families. Despite children being within the average weight and height in their age range, it is quite common to discover that a lot of them are lacking the nutrients from the food they consume. 

 

It is this pressing issue that Bear Brand has envisioned to combat by launching the Tibay Calculator— a digital tool that helps parents keep track of their child's daily nutritional intake— with Quiddity as its partner.